Writing an outstanding resume doesn’t necessarily mean following the rules such as keeping it within one page or following a specific format. Every resume is a unique marketing tool and should be tailored based on your background and the position you are applying for. In this article, we are going to offer you some key principles of writing an appealing resume.
THE GOOD NEWS AND THE BAD
The good news is that, you are able to create a resume that makes you stand out from hundreds of applicants with some extra effort. Not one resume in a hundred follows the principles that stir the interest of prospective employers. So, even if you face intense competition, with a well written resume you should be able to get an interview more often than many people more qualified than you. The bad news, however, is that your current resume is possibly much more inadequate than you think. You’ll have to learn how to think and write in a style that will be utterly new to you.
THE No.1 PURPOSE OF A RESUME
The resume is a marketing tool with one specific goal: to win an interview. It is an advertisement, nothing more, nothing less.
A great resume doesn’t just present employers what you’ve accomplished but serves the same function that all great advertisements do: If you buy this product, you will get these specific, visible benefits. It presents you in the best light.It persuades the purchaser (employer) that you have what it takes to succeed in this position.
WHAT IT ISN’T
It is a misconception to treat your resume as a product catalog, a history of your past or a personal statement. Indeed, the majority of the content in any resume is about your job history. However, it’s vital to write with the purpose to create interest, and convince the employer to call you. If you write with that intention, your final product will be totally different from your present resume.
Most people treat writing a resume as fulfilling an obligation just like filling out some legal documents. If you realize that a great resume can get you the dream job you want, you may be willing to assemble some genuine passion to create one-of-a-kind work, rather than the lame products most people end up with.